UGC信息类型及发布者头像对其他用户购买意愿的影响 ——基于社会化电商小红书社区的研究

社会化电商社区包含着丰富的用户生成内容,通过用户生成内容的生成、分享和传播,影响用户的购买意愿。从小红书社区“带货”现象出发,以心理距离理论为视角,探究具有不同信息类型的用户生成内容对其他用户购买意愿的影响,并且研究拥有肖像类头像的发布者特征的调节作用。通过实验研究发现,在社会化电子商务社区中,体验型用户生成内容对其他用户购买意愿具有正向的影响,且用户感知心理距离产生中介作用,对于以肖像形象作为头像的发布者而言,这种影响更为显著。     

虚拟品牌社区顾客体验会带来其价值共创行为吗--基于手机虚拟品牌社区的实证研究

本文以顾客体验为切入点,基于价值共创理论、心理所有权理论和互惠规范理论,并运用于S-O-R理论框架,构建了虚拟品牌社区下,顾客参与价值共创行为产生的影响路径模型,通过问卷调查与实证分析得出:第一,顾客信息体验和娱乐体验越强,其参与价值共创的意愿程度越高,心理所有权部分中介了二者的促进关系;互动体验强化了社区顾客的心理所有权,并经由心理所有权的完全中介提高其参与共创意愿。第二,顾客参与共创意愿程度越高,其价值共创行为就越容易出现,社区的互惠规范正向调节了二者的关系。     

To Empower or Not to Empower? Multilevel Effects of Empowering Leadership on Knowledge Hiding

It is widely acknowledged that knowledge hiding persists and has detrimental effects in service organizations. With organizations increasingly becoming team based, understanding the interactions between supervisor and team members especially how team- and individual-level empowering leadership behaviors influence followers’ knowledge hiding is important. Using data on 527 followers from 60 departments in 19 Chinese hotels, the study proposes a multilevel model to examine the manifestation of two types of empowering leadership (individual-focused and differentiated empowering leadership) and the dual-level processes on followers’ knowledge hiding. Results show that differentiated empowering leadership is positively related to followers’ knowledge hiding via group relational conflict, whereas individual-focused empowering leadership is negatively related to followers’ knowledge hiding via their psychological safety. In addition, follower’s psychological safety buffers the positive relationship between group relational conflict and followers’ knowledge hiding. We discuss the implications on both theory and practice of empowering leadership on knowledge hiding.     

旅游的时空穿越结构机制研究

本文首先通过语义内涵解读、现象考察和比较分析构建了穿越认知逻辑分析框架,然后从语义学视角应用发生学方法、心理距离理论,通过逻辑分析构建旅游时空穿越回环结构、旅游穿越过程结构机制模型,并对旅游穿越结构进行过程机制分析。研究结论认为:旅游的时空转换结构是一种穿越结构,旅游穿越表现出完整的时空穿越特征,具有人类穿越式对话的典型性;旅游结构的本质是时空穿越;旅游穿越就是通过物理时空转换建立心理距离,最终达成心灵对话之目标。因此,旅游运行的核心矛盾就是解决由物理空间转换带来的交通需要和由穿越式对话带来的旅游实景营造需要,从而实现心理时空穿越。本文通过对旅游结构本质的追问,将"穿越"这一日常化语言抽象为学术语言,形成旅游学内生性概念和范畴,为旅游体验活动提供了一种新型的解释话语,并为不同类型穿越结构、穿越感问题的研究拓展了探讨空间。     

What retailers need to understand about website inaccessibility and disabled consumers: Challenges and opportunities

This research uniquely contributes to the marketing policy literature by illuminating the widespread yet seldom studied problem of online inaccessibility of retail websites affecting approximately 30 million disabled Americans. When a website is not designed to be navigated easily or is not compatible with assistive technology such as a screen-reader, these potential customers are not able to independently search for information and conduct transactions. Blind and low vision participants in an empirical study provide their opinions regarding accessibility policy issues and reveal that their frustrations with inaccessible retail websites may result, not only in avoidance of the retailer in its different sales channels but also in antifirm behaviors driven by negative attitudes toward perceived retailer accessibility/disability policy that spur feelings of online marketplace discrimination. Using two different evaluation tools, the top 100 retailers in the United States were evaluated on the accessibility of their websites over the past 4 years (2015–2018). Results show that most websites contain many design errors making navigation very difficult or even impossible for vision impaired consumers. The argument is made that online retailers who proactively address these inaccessibility issues on their websites may significantly increase their customer base and profitability.     

美国城市公园评价体系的内容、应用 及启示——以ParkScore指数为例

中国快速城镇化的过程伴随着各类城市绿地公园的 规划建设。对城市公园系统综合质量的科学评价关系着城市开 放空间品质的提升、居民生活质量的提高和公共服务设施规划 水平的进步。以ParkScore指数为例，对美国城市公园综合 评价系统的建设过程、评价标准和指标体系进行系统介绍和特 征评述，总结分析其在城市规划实践和研究中的应用，提出我 国应完善城市空间数据库建设、引入以人为本的评价指标和加 强指标体系建立过程的有效性等建议措施，旨在为我国城市公 园综合评价系统建设提供借鉴。     

黄浦江两岸地区公共空间可达性研究 ——基于社会网络分析的公共交通评价与 优化策略

黄浦江两岸地区正在打造世界级的滨江公共空间， 如何便捷、多样地抵达滨江公共空间是其规划设计和建设实施 的重要评价指标。将该评价指标定义为滨江公共空间可达性， 指居民利用滨江公共交通系统(常规公交)抵达滨江公共空间的 便捷性和多样性程度。利用社会网络分析方法，以虹口区和徐 汇区的滨江公共空间为例，构建了滨江公共空间可达性模型， 借助地理信息系统(ArcGIS)与计算机编程语言(Python)对现 状可达性进行量化分析评价，并提出优化滨江公共空间可达性 的算法和策略，以期更好地提升滨江公共空间可达性。     

基于任务技术匹配的“互联网+回收”价值共创行为研究

本文根据修改后的任务技术匹配模型，采用多项式回归和响应面分析法，对互联网回收平台的任务技术匹配度与消费者的心理距离及价值共创行为间的关系进行分析。本文的结果表明当任务特征与技术特征水平一致时，高度匹配对心理距离的影响大于低度匹配；当任务特征与技术特征水平不一致时，匹配过度对心理距离的影响大于匹配不足；心理距离在任务技术匹配度与价值共创行为间起中介作用。该研究丰富了任务技术匹配模型的理论成果，对促进电子废弃物规范化回收有一定启发意义。     

Perceptions of the Ethical Work Climate and Covenantal Relationships

Employees perception of the existence of a covenantal relationship between themselves and their employer indicates that they believe there is a mutual commitment to shared values and the welfare of the other party in the relationship. Research suggests that these types of employment relationships have positive benefits for both employees and employers. There has been little research, however, on the factors that determine whether such relationships will develop and thrive.In this paper, we suggest that the organizations ethical work climate may be an important factor affecting employees perceptions about the nature of the relational contract between themselves and their employer. Specifically, we argue that work climates emphasizing benevolence and principle will be associated with covenantal relationships. Conversely, we believe that work climates emphasizing egoism will make it less likely that covenantal relationships will develop between an employer and employee.In order to test our hypotheses, we collected data from 194 employees of a large retail department store. The employees perceived their work climates in terms of principle (laws and professional codes) and benevolence, but to a lesser extent also believed that egoism (self interest) concerns characterized their climate. After controlling for demographic and job-related variables, we found (as expected) that measures of principled and benevolence climate were positively associated with covenantal relationships and that a measure of egoistic climate was negatively associated with covenantal relationships. In the final section of the paper, we discuss the implications of these findings for research and practice.     

营销情境中的心理契约及其测量

心理契约发轫于组织行为学研究，但心理契约在企业与顾客的营销情境中同样存在。在文献回顾基础上，本文将心理契约应用到营销情境中，界定了特定的概念内涵，开发设计了相应的测度量表，并通过调查数据分析，对量表的信度与效度进行了实证检验。